Customer loyalty. An idea that might make or break any business. Creating customer loyalty is not just a luxury but vital in creating a successful business. Brand loyalty could improve sales and customer traffic in a restaurant because, according to statistics from the Customer Insight Group, a little over half of a business’ customers would consider coming back more often if they have loyalty benefits. It takes more money to bring in a new customer than to keep a customer co

It began as a thought. Elbonie Metcalfe and her brother Elton Metcalfe collaborated to try and start Love Naturally, a brand about expressing style and love with t-shirts and jewelry. The line is earthly and classic with various metals, beads and t-shirt styles that are sold through her website. Elbonie found that whenever she blogged, the phrase “love naturally” appeared but she never really thought about what the words meant. Then in 2013 her brother passed away in a motorc

What is the first thing that comes to mind when you think about branding? Logos? Products you love? One thing that is very important about branding yourself is concept of first impressions. How you decide to represent yourself will be recognized by your consumers. Let’s walk through some important details and see what step you might have missed. Brand: a name, logo, or design scheme associated with a product line Branding: the application of marketing techniques to a specific

” I put some pics up looking sexy…”  – “I’m Out” , Ciara Ciara has always been a trendsetter and a fashion designer’s dream.  She makes every choreographer smile when she puts her finesse on their dance routines.  Ciara has in more ways than one proved that she could sale water to a whale.  She consistantly and confidently brings her “A” game to the music industry.  Originally from Austin, Texas , but eventually planted her roots in Atlanta, Georgia, Ciara blew up the stage i