Carl Payne, Isaac Yowman & More Showed Up To Adidas’ Private Screening Of ‘Sincerely Brad’

Photo Cred: Jarrod Williams

Following a star-studded New York premiere, the Los Angeles exclusive screening of Sincerely Brad made a bold and emotional impact at The London West Hollywood, hosted by LATEX and supported by Adidas Community on July 31st. The evening offered a thoughtful exploration of identity, sacrifice, and cultural pressure through the lens of award-winning director and Grammy-nominated creative Isaac Yowman.

Photo Cred: Jarrod Williams

Set in a politically charged aerospace city, Sincerely Brad follows a biracial couple navigating the complexities of family, legacy, and ambition. As Zoey faces an unexpected pregnancy, her fiancé must choose between embracing fatherhood or seizing a career-defining NASA mission.

The screening brought together a star-studded cast and a vibrant audience. Attendees included: Patrick Walker (Gaslit, Lessons in Chemistry), Carl Anthony Payne II (Martin, The Cosby Show), Cinthya Carmona (Greenhouse Academy) and Veronika Dash (CSI, Cadillac Records).

Photo Cred: Jarrod Williams

Tiaramy (multi‑talented host, entertainer, singer, actress, director) hosted the esteemed screening of Sincerely Brad, and a dynamic Q&A session with the cast was moderated by Journalist, Shelby Stewart, diving into the film’s core themes of race, identity, and the emotional cost of success after the screening took place.

“This film is just as relevant today as it was when I wrote it in 2021,” says Yowman. “To bring it to L.A. with support from LATEX and Adidas Community is a full-circle moment. These are the kinds of partnerships that truly value diverse voices and help stories like this come to life.”

Photo Cred: Jarrod Williams

Guests were then escorted to a private VIP mixer, where filmmakers, cast, and select media mingled over cocktails, light bites, and continued discussion sparked by the film’s powerful narrative. The mixer reinforced LATEX’s mission of fostering authentic connections among creatives of color and elevating underrepresented voices in film.

About IYO Visuals:

IYO Visuals is an award winning film, television, and digital production company over a decade of experience. As a minority-owned and operated collective, we take great pride in fostering a diverse team of talented creatives. Our organization is driven by a deep passion for telling impactful stories and making a difference in underserved communities through the medium of film and art.

 IYO has produced remarkable projects for some of the industry's most renowned brands and platforms. Our collaborations include brands such as Marvel, Netflix, Nike, McDonald's, Moët & Chandon, NBA. General Motors, Adidas, Airbnb, JD Sports, ESPN, Reebok, and many more.

At IYO Visuals, we believe in the transformative power of storytelling, and our commitment to excellence and inclusivity drives us to produce content that resonates with audiences globally.