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The Ultimate Partnership: Husband And Wife Minding Their Truckin’ Business And Building Their Legacy

Brianna Laren


Tammi Moore is a successful healthcare executive with big pharmaceutical companies. Sheldon Moore, best known as Coach Sheldon, was a top car salesman for 20 years before he began his trucking career. Together they are a dynamic duo who, in less than three years, have become a dominant force in a specialty niche in the billion-dollar trucking industry.


After driving 18-wheelers for other companies, Sheldon’s entrepreneurial spirit came calling and he founded Yael Transportation. Unlike Sheldon, Tammi never considered the transportation field until she received a prophecy from her minister that she would work in transport. Not too long after that prophecy, with help from Sheldon, she founded WJMR Transportation (named for her children).

They exemplify success in the cargo/sprinter van and box trucking industry offering full slate of services including freight delivery, business coaching, training, and dispatching. With God-given vision, razor-sharp focus, and industry insight, they have founded not only one trucking company but several. Yael Transportation, LLC, their trucking business, WJMR Transportation and A Truckerpreneur ,a coaching and training business teaching clients how to start a trucking company.

Tammi serves as the CFO of Yale managing the com finances, administration, marketing and staff. Together they have gained a reputation for industry excellence and a nationwide following that has helped their business explode. Despite their success, both share a higher calling – in ministry. It is their mutual love of God that brought them together and serves as the foundation for their successful marriage.

They are thankful to God for enlarging their territory and they are committed to giving back through their ministry and by helping others grow in the trucking industry. Since the pandemic, their coaching and counseling has resulted in launching more than 500 trucker-preneur businesses.


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