Although Michael Jordan left the basketball court in 2003, his legacy as well as his shoes still remain in the game. He has made history with branding and sports. The Jordan brand was introduced to the world in 1984. The Jumpman logo allows everyone to live the dream that they could “FLY” just like Mike.
To all of the fans in Chicago, Michael Jordan is coming home. He is debuting the Jordan Brand store in Chicago on Saturday, October 24. The store will be located on 32 South State St. Consumers have been lined up since Wednesday and the line continues to grow. The store will sell merchandise that is only trademarked by the “Jumpman” silhouette.
Also gracing the presence of the new store will be a massive art piece by the amazing Hebru Brantley.
Hebru Brantley is an artist originally from Chicago. He is nationally known for his characters and his use of non-traditional mediums like coffee and tea. His work has been collected by some of the most notable collectors and he has been recognized in other publications including Complex Magazine and the Chicago Tribune.
Hebru Brantley has collaborated with Jordan for the creation of the Jordan Melo M11. This shoe has a unique graphic that is printed all over the shoe. This shoe will be available at the grand opening of the Jordan Store this Saturday. Welcome Home.