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Archived Interview with Lisa Price

Updated: Dec 16, 2020

COFFEA believes in spotlighting those who have made it. They are truly an inspiration and we find it an honor to get the chance to display their journey and their success. In this issue, we chose to spotlight Lisa Price, the creator of Carol’s Daughter.

Carol’s Daughter is a complete line of hair and body care products made with love and natural ingredients. For as long as she can remember, Brooklyn native Lisa Price has had an inherent love of fragrance. Lisa’s mother, Carol, always encouraged her to use her knack for mixing essential oils and her innate feel for fragrances to create gifts for her family and friends. Inspired by her mother’s words, Lisa began whipping up products right in her kitchen that were an instant hit with loved ones. In the early 1990s, she branched out and sold her homespun hair and body care products at local flea markets and craft fairs, turning her longtime hobby into the start of a career. Lisa’s unique recipe of natural ingredients, a little luck, and a lot of love turned her at-home enterprise into a highly successful business within a matter of years. Staying true to her roots, Lisa opened the first Carol’s Daughter boutique in the cozy confines of Brooklyn’s Fort Greene neighborhood. The store’s instant success led to appearances of Carol’s Daughter products on top national television shows, including The Today Show, The View, Rachael Ray Show, and The Oprah Winfrey Show. The loving care and attention given to each Carol’s Daughter product spoke to viewers and helped make Carol’s Daughter a household name. The brand achieved a new level of stardom as Carol’s Daughter garnered celebrity fans like Jada Pinkett Smith, Erykah Badu, and Chaka Khan, or as Lisa refers to them, “friends of the family.” The brand’s loyal following and the generosity of celebrity investors paved the way for the development of a Carol’s Daughter flagship store in Harlem, putting the brand on the map in one of New York’s most diverse, exciting neighborhoods.

Even after 15 years of success and expansion, Lisa still pours her heart into every Carol’s Daughter product. Each one is still made by hand—just now with a lot more hands. The products continue to evoke the brand’s heritage of love, family, and nature through carefully chosen ingredients and fun names with meaningful associations, from Tui (pronounced “twee”) Hair Oil to SweetHoneyDipChocolageBrownSugah Body Scrub. Today Carol’s Daughter products can be found in Carol’s Daughter retail stores and internet site, Sephora, Macy’s, Dillard’s, and on the Home Shopping Network. Family and love are words that resonate with Carol’s Daughter. From the brand name and its products to the delicate care and attention mixed into each recipe; its heritage is a treasure trove that Lisa has set out to share with the world.

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